Amazon Upload Digital Movie Spec Mepg 4

Amazon Video Ads

Product Overview

Amazon video ads allow advertisers to accomplish Amazon customers with targeted video on Amazon's websites, mobile apps, and Fire tablet wake screen. Convey your make bulletin with out-stream autoplay video for an engaging advertizing feel.

Placements On Amazon

Available in the following placements:

• Home Page - Desktop - 300 ten 250
• Home Page - Smartphones (Below the Fold) - 300 x 250
• Domicile Page - Tablet Shopping App - 300 x 250
• Detail Page - Smartphones - 414 10 125
• Detail Page - Desktop - 970 x 250
• Fire tablet (beta) (bachelor in US, Britain, DE) (requires custom background)

Amazon video ads are required to follow existing artistic policies for supported placements.

Autoplay Video Beliefs

Amazon video ads volition automatically play the video content when the video is at least l% visible on screen. Autoplay in Amazon video ads is always muted – audio playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view.

Video Guidelines

Advertising units must include the following avails:

Video asset requirements
Video dimensions	1920 x 1080 px (sixteen:9) recommended
Frame charge per unit	At to the lowest degree fifteen FPS
Sound	128 kbps / 44 khz
Recommended chip charge per unit	2 MBps
Preferred codec	Video: H.264, MPEG-ii, or MPEG-iv; Sound: MP3 or AAC
File size	less than 500 MB
Video duration	Desktop & Mobile: up to iii minutes (15 seconds or less highly recommended). Burn down tablet: Up to 15 seconds
Letterboxing	Videos should not have black bars on any side of the video content

Video files will be transcoded to optimize their size and advent in Amazon'southward ad placements.

Brand sure your video does non include phone call-to-action elements that encourage clicking (eastward.yard., a button shape that says "larn more than"). Clicking on the video player will play or restart the video with sound enabled.

In addition to these requirements, we recommend:

• Using a brusk video clip – nosotros recommend that the cadre of the bulletin be delivered in the first 5 seconds.
• Ensuring your advertising can be understood, and is still engaging, without audio. For example, testify products in utilise instead of a person describing the product. Use text headlines in your video to become the point across without narration.

Templated Layout

By default, Amazon video ads include the advertiser'southward make logo, a text headline, and a phone call to action link alongside the video player. This templated layout does non require creative design support from Amazon Advertizing and is available for mobile and desktop placements.

Creative Requirements

• Required logo image (JPG, PNG, and GIF files accepted). Minimum width of 600 px, minimum height of 100 px, maximum file size of 100 KB. Note: the logo is not used in 414x125 mobile ads.*
• Required Headline: up to 50 characters of text describing your campaign messaging.*
• Supported call to action options: "Shop now", "Learn more", "See details", "Pre-order now", "Buy tickets", "Rent at present", "Hire or buy now", "Become a quote"

* Logo and headline are required elements for the Amazon Video Ads. If you cull not to use the template fields to add these elements, please ensure that they are included in your finished video asset. If they are constitute to exist missing after publication, your artistic may be deactivated until the avails are added.

Custom Background

Amazon video ads tin optionally utilise a custom background image backside the video player. This selection includes back up for the Fire tablet wake screen ad placement in US, UK, and DE for beta advertisers. Ads using a custom background require creative blueprint support from Amazon Advertising.

Creative Requirements

Custom-groundwork Amazon video ads characteristic a standard ad background paradigm and an in-imprint video player. Clicking on the background paradigm takes the Amazon customer to the ad's click-through destination. Clicking on the video role player will play the ad's video clip with audio enabled.

Background Guidelines (desktop and mobile)

Follow established placement-based artistic specs and policies for the production of custom background images. Amazon video ads use high-resolution images and crave all text to be legible on supported devices.

Reserve space in your background prototype for the video player, which has a fixed size and location. Photoshop templates illustrating video positions for the desktop and mobile ad sizes are available in the sidebar of this page.

Ad placement size	Paradigm dimensions	Max. file weight	File format	Headline & body text	Disclaimer text	Prototype border
414 x 125 (mobile)	1242 10 375 px	100 kb	JPG or PNG	Minimum of 40 pts	Minimum of 30 pts	2px
300 x 250 (desktop & mobile)	600 x 500 px	forty kb	JPG or PNG	32-l pts	Minimum of 26 pts	2px
970 x 250 (desktop)	1940 x 500 px	200 kb	JPG, GIF, or PNG	36–fourscore pts	24–30 pts	2px

Groundwork Guidelines (Fire tablet)

Follow established placement-based creative specs and policies for the production of custom background images. Burn down tablet creatives require assets in both portrait and mural orientation; refer to the Fire tablet guidelines for more information.

Asset	Epitome dimensions	Max. file weight	File format	Headline & body text	Disclaimer text
Groundwork	1200 x 1920 px (portrait) or 1920 ten 1200 px (landscape)	300 kb	JPG	12 words, 20 words with supporting copy. Minimum 32pt	1 line. Minimum 27pt

Poster prototype requirements (Fire tablet)

Attribute ratio	Poster images should precisely match the attribute ratio of your video file, to prevent the video thespian from changing size when autoplay is finished.
Image size	Less than 100 KB
Image filetype	.JPG or .PNG

We recommend using a frame from the video as your poster epitome, for situations where the autoplay feature is not available.

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Source: https://advertising.amazon.com/resources/ad-specs/custom-media/amazon-video-ads

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